Scott Moe and the Whitest White Paper You've Ever Seen

Dear Leader has really outdone himself with this one.

First of all, what’s a white paper?

Reminds me of when Brad Wall used to complain about moving Saskatchewan’s export products to “tidewater” instead of the ocean. If a perfectly good word exists but a politician is using a fancier one, it’s a red flag.

Who better to ask than The White Paper Guy, who can tell you everything you never knew you needed to know, which is a lot, about white papers.

From That White Paper Guy’s FAQs page.

“The magic Excalibur of marketing!” Sounds about Scott Moe’s speed.

If you’re interested in downloading Scooter’s sales brochure White Paper you can do so yourself here.

Starting with the front page, the premise of Scott Moe’s white paper is so fundamentally flawed that it renders the whole thing meaningless: